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Corporations tend to fragment specific tasks, and for good reason. Efficiency requires structural fragmentation, a calibrated process to move along something as complex as a large company, a living organism complete with working parts.  Each department has its mandate and performs within the bounds of its directives, whether it’s marketing,compliance, communications, or accounting. But, as proven studies have shown that companies require cross-departmental collaboration to harness competitive innovation, such is the magic formula for also harnessing the exponential power of social media…. read more {here}